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Blunt News App is a news application designed for millennials to experience news in an unique way. The application focuses on fast news highlights in form of stories to keep users engrossed in exploring the world the journalism. Project done during employment with NonZero Design LLP.

Year

2021

Time

4 Week 

Category

UX/UI Design

Type

Professional

Industry

Journalism

Introduction
Image by Javy Luzania

The Challenge

Create a news application that has engaging interactions like a social media application, to deliver news in form of quick stories on unconventional topics.

Challenge

USER TARGET

"The Millenials"

As mentioned by the client (Blunt news) the target audience for this application were millennials, especially the youth in age group of 25-35 years. Due to time contraint we did a shallow research, focusing social media apps interactions, competitor analysis and benchmarking.

User Target

Started with Information Architecture

This phase involved building the UX of the application and selecting various levels of enagaging features required for the app based on their priority.

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Information Architecture

Created High Fidelity Wireframes

I worked on making high-fidelity wireframes in order to get same extra time for UI design. The idea was to create detailed wireframes so that it is easy for the client to understand and take a decision on the screens accordingly. 

Login.jpg
Category screen.jpg
feed.jpg
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News Article.jpg
Story Article.jpg
Notification screen.jpg
Explore.jpg
Shop.jpg
feed-1.jpg
Wireframing

PERSONALIZED HOME FEED

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The Home Screen was designed to be like a personalized news feed. Users get to choose the desired categories of news while setting up the app, so that the home screen gets personalised with respective articles from the selected categories.

User Interface (UI)

INSTANT 
NEWS STORIES

The app is designed to display news as stories for quick reads. This feature was particularly inspired from instagram and snapchat's story feature, which lets user read and swipe news. If an user is interested in a particular article he can simply swipe up and read the article. 

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DETAILED 
NEWS ARTICLES

This feature is designed to display complete news article and can be reached when the user swipes up on a news story to read it in detail.

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EXPLORE YOUR 
FAVOURITE ARTICLES

This screen displays all the other categories that are not displayed on the home feed. The user can vertically scroll the categories and within each category, they can scroll horizontally to explore the articles and select any one for a quick read.

SELECT YOUR
FAVOURATE CATEGORIES

This is the categories drop down menu of the app which lets the user select and deselect categories as per their preferences, only the selected categories are priortised for the users and the articles in those categories are made available to the users.

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iPhone 13 Mockup shop.png

SHOPPING
BLOGS & ARTICLES

The app has a exclusive shop section which displays all the shopping related blogs and articles. This section allows users to stay updated with non conventional articles on shopping and indegenious blogs and upcoming brand content.

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